IPO you can sink your teeth into

Slowly but surely, dot-com darlings began to step up to the table.

The Wall Street Journal is reporting that Yelp has chosen Goldman Sachs and Citigroup to serve as the main guarantor for its inaugural. If all goes according to plan–far from given Groupon(afterNAS: GRPN) stumbled and consider this fragile market climate-website reviews popular restaurant early next year will be public.

We won't know about Yelp's finances until we begin to see the SEC filing, but sources WSJ said that the deal would value the company between $ 1 billion and $ 2 billion.

TechCrunch reported two years ago Google (thatNAS: settling for Zagat in transaction cost otherwise. Yelp-like Groupon after passing on the engagement ring a reported $ 6 billion from Google–will last laugh here.

Yelp's assessment of the proposed amendments will also make the site more valuable than OpenTable (NAS: open). It seems odd to have a site that consists almost entirely of user-submitted Reviews become more valuable than the company that collects hundreds per month from most of the restaurants on OpenTable 16,237 leans to dining reservations, but just think about the kind of margin that Yelp must lead. Unless it's a blow it all on the marketing team's way Groupon, Yelp's finances should be rather impressive.

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